New generation of advertising

By | 20.04.2018

“PAWLIN Technologies” LLC presents new technology that will help the advertising space owners and advertisers to make ads as client-oriented and efficiently as possible.

We offer a product with the price compatible to a CCTV camera.

How does it work?

  1. A person walks past a billboard, the system captures the motion*;
  2. The person turns his head toward the billboard, the system determines the face, gender, age, emotions**;
  3. The system collect the data for analytics

* “Motion recognition” technology — system captures the motion only when a person appears in front of the advertising

** “Gender determination” technology — the algorithm recognizes the person’s gender and age

The advantages of the proposed product

  • suitable for temporary advertising locations
  • no Internet connection is required
  • safe (we do not store personal data)
  • the possibility of connecting the “emotions recognition” option
  • both local and server solutions are possible

Where to use?

  • exhibitions and advertising platforms
  • shopping and entertainment centers
  • other entertaining places

What does it analyse?

  • advertising media location efficiency
  • human traffic volume depending on time of day
  • number of views of unique and returned visitors
  • target audience
  • efficiency of the advertising itself

Examples:

First day, first location: according to device data, the largest number of views occurs in the late evening, and the average age is 17-25. Therefore, this billboard is best to use in advertising energetic drink, brand store or some gadget.

Second day, second location: according to device data, the largest number of views occurs on 9-10 AM, and the average age is 25-45. Therefore, this billboard is best to use in advertising IT and telecom services, real estate or business.

Third day, third location: according to device data, the largest number of views occurs on 12:00-14:00, and the average age is 45 and older. Therefore, this billboard is best to use in advertising household appliances, repair or garden equipment.

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